About Us

Where old stories find new beginnings

Retie is a sustainable fashion brand that transforms vintage ties into timeless accessories and curates handpicked vintage pieces that continue to tell their stories. We believe every item carries a history, a memory, and a sense of character worth preserving. Each product, whether upcycled or vintage, connects the past with the present through thoughtful design and craftsmanship.

Founded in New York by Jiwon Lee, a Parsons School of Design graduate originally from South Korea, Retie was born from a lifelong love of vintage fashion and storytelling. Jiwon’s inspiration traces back to her grandmother, whose elegant taste and appreciation for well-made garments sparked her curiosity about the stories behind clothing. Those early memories grew into a passion for giving old materials new purpose.

After moving to New York and studying at Parsons, Jiwon shifted her focus from trend-driven design to sustainability and cultural meaning in fashion. That journey led her to create Retie - a brand that celebrates the emotional value of what already exists.

Every tie used in Retie’s creations is personally handpicked for its unique texture, color, and story. What was once an accessory or clothing for someone’s important moment becomes reimagined into a new form — each piece individually crafted to continue its journey with a new owner.

Retie’s vision goes beyond upcycled accessories. Our mission is to lead with creativity and care, expanding into new product categories that honor craftsmanship, circular design, and emotional connection. We see fashion not as something disposable, but as something to be cherished, repurposed, and retied again and again.

RETIE — Reviving stories. Reimagining fashion.